Online ads and direct emails targeting Forex traders in the UK, Europe, Africa, Asia, and the Middle East
10% credit bonus* offered on deposits in honour of the Alpari brand’s 10th Birthday
December 17, 2008: The Alpari Group, one of the fastest growing online foreign exchange (“FOREX”, “FX”) trading services providers with operations in London, New York, Dubai, Shanghai, Moscow and Kiev, announced today that Alpari (UK) launched a global, online marketing campaign aimed at introducing its institutional-level online trading services to new retail Forex customers and reinforcing the Alpari brand among existing retail clients. In celebration of Alpari Group’s 10th Birthday, Alpari (UK) is offering a 10 percent credit bonus* on all new accounts opened or new deposits made on live accounts, between November 16, 2008 and January 10, 2009. This bonus* promotion applies to a maximum of USD 2,000 credit bonus* per account, with no limit of accounts per customer.
Originally, Alpari was launched in Russia in 1998, where it is one of the current market leaders. With the aim of expanding its global footprint, Alpari’s shareholders established operations in other world financial centres.
In 2004, Alpari (UK) was established in the City of London, where it is authorised and regulated by the Financial Services Authority (“FSA”) and covered by the Financial Services Compensation Scheme (“FSCS”). Alpari (UK) customers are further protected, with the first USD 5,000 of each customer’s funds*** held in a segregated account.
In 2006, Alpari (US) was established. Alpari (US) is located on Wall Street in New York, and is registered by the Commodity Futures Trading Commission (“CFTC”) as a Futures Commission Merchant (“FCM”) and is a member of the National Futures Association (“NFA”).
Alpari China, in Shanghai, and Alpari Emirates, in Dubai, were established in 2008. Alpari Emirates is duly licensed by the Department of Economic Development, Dubai.
According to Cyril Tabet, Alpari (UK)’s Head of Marketing, “the first phase of this global marketing campaign began in mid-November. We placed banner ads on more than two dozen of the most heavily trafficked Forex websites, which reach over 450,000 FOREX traders on a daily basis. We have also launched a direct email initiative campaign that is intended to reach over 180,000 prospects and existing Alpari (UK) clients. The targeted Forex websites include Elite Trader, Trade2Win, TradersLaboratory, ForexPeaceArmy, FXStreet, Forex Factory, TradingMarkets, LiveCharts, BullBearings, and ForexRate. More than 200,000 traders access these ten websites every day.”
Cyril Tabet added: “The second phase of the Alpari (UK) marketing campaign will focus on increasing brand awareness through both online ad placements in general news and business websites along with another large direct email blast to many Forex trader prospects. For the second wave of our banner ad campaign, our website targets include some of the most well-known and heavily trafficked personal finance sites in the UK. Between the two phases of this marketing initiative, we expect to achieve over 15 million impressions in the UK.”
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About Alpari Group:
Alpari Group is one of the fastest growing providers of online foreign exchange (“FOREX”, “FX”) trading services, with 20 offices in 6 countries, including London, New York, Shanghai, Dubai, Moscow, and Kiev. With 300 employees worldwide, 100 000 live accounts and monthly Forex trading volumes in excess of USD 60 Billion, the Alpari Group has experienced an impressive growth in Live Accounts during 2008.
The catalyst behind Alpari Group’s success is its dedication to invest in institutional-level online trading proprietary technologies and deliver a world-class customer service. Individual traders, money managers and institutional clients worldwide benefit from one of the most reputed platforms, Meta Trader 4, and from comprehensive market analysis as well as educational tools to enhance their online trading experience.
Alpari was launched in Russia in 1998, where it is one of the current market leaders. With the aim of expanding its global footprint, Alpari shareholders established several companies in major world financial centres.
Alpari (UK) was established in 2004. The company is based in the heart of the City of London, where it is authorized and regulated by the Financial Services Authority (“FSA”) and is covered by the Financial Services Compensation Scheme (“FSCS”); this means retail clients are eligible to make a claim from the FSCS in the event Alpari (UK) is unable to meet its financial obligations. Alpari (UK) customers are further protected, with the first $5,000 of each customer’s funds*** held in a segregated account.
Alpari (US) was established in 2006. The company is based on Wall Street, in the financial district of New York City, where it is registered by the Commodity Futures Trading Commission (“CFTC”) as a Futures Commission Merchant (“FCM”) and is a member of the National Futures Association (“NFA”).
Alpari China, in Shanghai, and Alpari Emirates, in Dubai, were established in 2008. Alpari Emirates is duly licensed by the Department of Economic Development, Dubai.
For further information, please contact:
Cyril Tabet, Head of Marketing
Alpari (UK)
Tel: +44 (0)20 7648 4560
Email: mediarelations@alpari.co.uk
Web site : www.alpari.co.uk
Nicole Jung
Hopscotch Europe In One
Tel: +44 (0)208 133 3140
Email: njung@hopscotch.eu
* Restrictions apply, please read Terms and Conditions
** Average unique visitors per day.
*** Segregation of the first $5,000 of each Alpari (UK) customer accounts.
Trading contest live at the London Investor Show FOREX 24 February 2012
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